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Q&A: How TikTok's 'black box' algorithm and design shape user behavior

University of Washington

Apr 24, 2024

Franziska Roesner, UW associate professor, set about researching both how TIkTok's algorithm is personalized and how users engage with TikTok based on its recommendations.Solen Fey…

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Q&A: How TikTok's 'black box' algorithm and design shape user behavior

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